‘PhilippeKœune, the brand’ was founded in 2016 by Philippe Koeune.

‘PhilippeKœune, the brand’ is 360° design label exploring the relationship between the individual and lifestyle brands.

What are the ties that bind lifestyle market operators to their audience? What is the nature of their dialogue? Who leads the conversation? What is being said, what is being shared?   

Our tools:
A mirror, as primary design tool.
Tension, as secondary design tool.

Apply tension to a mirror and you’ll see reflecting waves appear on its surface. 

‘PhilippeKœune, the brand’ is a collection of images reflected by these waves.